I help brands become Great Work Generators – creating the everyday culture stories they want shared with the world.

And I have been doing this for some time. In fact, in 2005 I introduced Experience Design to the Intellectual Property Office of New Zealand (IPONZ). Not because I had heard about it, but because I had come to see this as a new and distinct specialty. IPONZ agreed.

The rest is history, and superbly rewarding work dynamics that deliver moments customers trust and love.